Hi, it’s William

Product Design

Research

UX/UI

I research and design products for the arts, education, and SMEs (10+ yrs).

Hi, it’s William

Product Design

Research

UX/UI

I research and design products for the arts, education, and SMEs (10+ yrs).

I have helped clients achieve:

  • ADA Compliance
  • + 30% Sales
  • First page Google ranking

Case Study #1 Retail shop

A Google UX case study. I wanted to understand how to design a garment customization sequence for a retail store that allowed for multiple levels of customization.

UX Research, UX Design, prototyping, user interviews, testing

Case Study #2
The Butcher App

The butcher app (Google UX case study project) was developed for a family owned specialty butcher shop in Saint Louis, MO. The butcher wants to make it easier for their customers to place orders online during the pandemic.

UX Research, UX Design, competitive audit,  user interviews, prototyping

Case Study #3
Responsive landscaping website

Level Ground needed to update their web assets and wanted to improve their Google page rank (SEO).

UX Research, UX Design, prototyping, testing, SEO, WordPress.

IMPACT

– Increased page rank to first page
– Users +41%
– Pageviews +82%
– Pages/Session +31%
– Avg. Session Duration +57%
– Bounce rate -7%

Case Study #4
Responsive website w/online booking

I researched the competition and formulated a competitive strategy, updating SEO keywords and integrating square online booking.

IMPACT
– First page Google ranking
– User session +240% vs. LY
– Organic Search Acquisition +381% vs. LY  

UX Research, UX Design, competitive audit,  user interviews, prototyping

Thank you for checking out my portfolio.
If you have any questions, or would like to connect